![]() ![]() The same piece happened to describe how the Black Rifle Coffee brand gained its success off the backs of Trump supporters, and essentially this is the corporate media's framing for the apparent "dilemma" for the brand. The New York Times interviewed the company's founders, with the opening paragraphs using the Capitol riot as a jumping off point for the discussion. It led to the CEO of Black Rifle Coffee publicly distancing himself from Kyle Rittenhouse completely.Ī message from our CEO #brcc #americascoffee /QCAvGQezXo- Black Rifle Coffee November 22, 2020įast forward to July 2021 and Black Rifle Coffee attempted to rehabilitate their image. Black rifle coffee caffeine content pro#( The Black Rifle Coffee shirt was picked up at a Bass Pro Shop by the people who sprung Rittenhouse out of jail after meeting bail.) The Rittenhouse-Black Rifle Coffee drama started back in November 2020 when podcast host Elijah Schaffer of The Blaze tweeted out a photo of Rittenhouse saying he "drinks the best coffee in America," referring to the shirt he was wearing. ![]() I will never purchase from you- Your Vanguard November 19, 2021 I will never purchase from you," another tweet with hundreds of likes eclipsed Black Rifle Coffee's post. Not Guilty! Cancelled my subscription and will never order again!!!- Cindy Johnson November 19, 2021 "Not Guilty! Cancelled my subscription and will never order again!!!" Gooooooo Kyle and #BoycottBlackRifle- wil November 19, 2021 "Gooooooo Kyle and #BoycottBlackRifle," a tweet reads. Rittenhouse not guilty and ratio.- Post Alonne November 19, 2021 "Rittenhouse not guilty and ratio," another tweeted. Y'all just gonna ignore the verdict and hope it goes away, huh? Good plan, PR team.- Ronnie Raley November 19, 2021 "Y'all just gonna ignore the verdict and hope it goes away, huh? Good plan, PR team," a Twitter user quipped, adding to the growing ratio. The promotional Twitter video doesn't even mention coffee.ĭozens of critics in the replies to the video are reminding the Black Rifle Coffee's official Twitter account that Kyle Rittenhouse was found not guilty. Instead, it's a directionless so-called "fashion show" where male onlookers get horny looking at other men in strip club-tier costumes walking the runway for two minutes. But some might call that a generous description since there's not really any comedy whatsoever. SEMPER FABULOUS!!! Welcome to the Military Uniform Fabulous Fashion Show, where we… well, do what we always do? Parade around and make ridiculous videos! #brcc #americascoffee /rsw0P1HMC9- Black Rifle Coffee November 19, 2021įor the content of the video itself, it's seemingly trying to parody the state of the US military succumbing to far-left ideological dogma. The company's Twitter page greets consumers with the following pinned video instead: The company went to great lengths in November 2020 telling everyone they could on Twitter that they're not affiliated with Kyle Rittenhouse whatsoever.īut now at the time of writing, the company hasn't commented on the verdict. Each can comes with approximately 18 pouches weighing on average 18 grams.Social media users are asking if Black Rifle Coffee and their CEO Evan Hafer stand by what the company previously said about 18-year-old Kyle Rittenhouse, now that the teen has been found not guilty on all charges Friday. ![]() Each can contains about as much caffeine as 9 cups of coffee Each BLACK RIFLE COFFEE X GRINDS pouch has 55 mg of caffeine comparable to half a cup of coffee. ![]() Pouch Type: MOISTURE-LOCKED 'DRY' POUCH - less messy, longer-lasting flavor Recommended For: Energy Seekers, Coffee Lovers, Anyone trying to kick a nasty habit. With over DOUBLE the caffeine (55 mg per pouch) as other flavors, the BLACK RIFLE COFFEE Edition is a combination of the strong coffee flavor you already know and love, savory notes of chicory root, and a light cream finish reminiscent of your favorite cup of Black Rifle Coffee. In true Black Rifle Coffee fashion, we took the Traditional GRINDS pouch and turned it up a notch. These pouches were originally designed as a healthy tobacco and nicotine-free alternative to smokeless tobacco.Īs a Veteran founded and operated company, we are intimately familiar with how prevalent tobacco use is within our community as well as the need for a great tasting energy boost at any time and place. GRINDS - or Grinds Coffee Pouches - are small pouches of premium coffee that can help you feel sharp and focused throughout the day or night. We teamed up with our friends at GRINDS to create a secret weapon against that 2 PM slump. ![]()
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